Simple and strong - few elements like neon-colored scaffolding and LED screens characterize the booth design. A mirror wall mounted along the entire length only appears as a complete reflection of the stand upon closer inspection – in particular the mirrored scaffolding creates the perfect illusion of an extension of the space.
The doubling of the scaffolding structure leads to the main idea of IN BETWEEN's concept: possibilities for immersive experiences created in the fusion of physical and digital reality. Similarly, when first entering the Virtual Reality Experience, the characteristic neon-colored scaffolding extends in all directions into virtual space. Symbolically, the real environment in which visitors find themselves expands.