Ready to explore the future of brand experience?

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  • Meet us at #OMR23!

Meet us at #OMR23!

Everything is changing: In times of rapid technological and societal change, new and exciting connection opportunities between people, brands and their narratives are emerging.


With IN BETWEEN, we present our vision for immersive brand experiences on the cusp of the post-smartphone era at the OMR Festival. Born in times of Brand Fiction and Artificial Intelligence. For the next level of Space, Content and Experience.

It´s time to explore the most creative possibilities for hybrid interfaces and to link 'Now and Here' with 'Constantly and Everywhere'. Because 'format fair' works differently in 2023 than it did before. In addition to a program compressed into a few days with limited stand space and duration, the 'future of the trade fair' offers digital accessories 365 days a year and flexibly accessible from anywhere.

Welcome then to the provisional present:

PHYSICAL Hamburg Messe // Hall A1, Booth F06 // May 9-10

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  • Euroshop 2020
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  • EuroShop 2017
from scratch
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  • Euroshop 2014