It´s time to explore the most creative possibilities for hybrid interfaces and to link 'Now and Here' with 'Constantly and Everywhere'. Because 'format fair' works differently in 2023 than it did before. In addition to a program compressed into a few days with limited stand space and duration, the 'future of the trade fair' offers digital accessories 365 days a year and flexibly accessible from anywhere.
Welcome then to the provisional present:
PHYSICAL Hamburg Messe // Hall A1, Booth F06 // May 9-10
DIGITAL IN BETWEEN