New look, new era:
Sharp at ISE 2025
Angles and curves, contrasts and dimensions—harmonious forms and impressive visuals come together in a powerful staging. Sharp makes a bold statement and ushers in a new era: NEW IS NOW.
At ISE 2025 in Barcelona, Sharp NEC Display Solutions will present itself for the first time entirely under the Sharp branding. Moving beyond NEC, the booth reflects this transition with a minimalist design. The result is an architecture that aligns with the brand’s clear corporate identity and signature red.
A pulsating six-meter-high LED triptych symbolically opens the doors to the company’s new future. Behind it, a spacious interior unfolds, offering an open view of Sharp’s product world. Alongside the U-shaped red bar that connects the exterior and interior spaces, a striking seven-meter-long, equally radiant red meeting table serves as the central gathering point. In contrast, the architectural language of gray-toned product walls creates a stage that structures the product lineup into five key zones: Signage & Transportation, Meeting & Collaboration, Command & Control, Leisure, Museums & Higher Education, and the Tech Zone.
By combining open structures, functional areas, and striking LED visuals, the booth embodies the brand values of SHARP. It showcases how technology can be designed with precision and focus—while making a clear statement for the future: NEW IS NOW.
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- PROJECT
- Sharp NEC Display Solutions, ISE 2025
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- Location
- BARCELOnA
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- CATEGORY
- FAIR
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- photography
- Lukas palik fotografie