As a medium-sized family-run company, Medicke offers a variety of disciplines and career opportunities – all within a familiar work environment. In times of talent shortages, developing the career area was a "must" in terms of the website's conception and roll out. Now, employee close-ups convey intimacy and trust. Which is why for the photo shoot, a separate visual language was exclusively developed defined by a bright, subtle, and natural color scheme. In context, this sits harmoniously alongside the reference images.
Back to the roots! The redesign of the logo was also part of the refresh: Here, the logotype (comprising a word and icon) was reworked based on its original design. The resulting signet includes the foundational lower bar again. Slight adjustments ensure the logo catches the eye, while the Medicke lettering – thanks to its new font – is bolder and clearer than ever.