In collaboration with 27km, the Schüco design team and other close partners, a seamless experience has been created connecting films, animations, events, campaigns, showrooms and brand spaces. Behind this is a cross-media design system that can also be further developed over the long term aligned to the company's international structure. Style guides show how the design works in detail and how it can be adapted for different media according to country and target group.
The new platform operates in guided and unguided mode and is closely linked to numerous - equally as new - features on the Schüco corporate website. Further expansion stages are due to follow, so stay tuned: www.schueco.de/inow.