Brand space for innovation

  • Virtual
  • Schüco
  • Innovation Now 2021

Schüco i.NOW - 100% digital space for innovations

In a fast-moving world, it is the moving image that speaks strongly to us and with the most emotion: And it’s exactly this inspiration that's behind the idea for the Schüco Innovation Now. The platform is a 100% digital event space with virtual architectural elements designed just for Schüco - the innovative windows, doors and facade specialists. Here, a digital studio scenario with its own identity showcases constantly changing film content. The focus is on the cinematic experience crafted within a digital space. 

 

Independent in design, true to the brand in communication.

 

The web platform we developed welcomes visitors into a darkened event or cinema atmosphere: sound, cluster gradients, high-quality content and sliding fade-ins on the LED walls provide that Hollywood feeling. Navigation is as simple as the Netflix experience - intuitive, seamless, and natural.

 

"Season 1," metaphorically speaking, will see the roll out of specific product presentations adapted according to target group, event and thematic highlights and all clustered within Schüco’s focus areas of "Health," "Smart," and "Security." Free to be experienced over the next year, presentations come from "100% real" people within the company and ooze authenticity. Live streaming events, such as the "Innovation Garage", hybrid events and digitally produced content are cleverly combined.

 

In collaboration with 27km, the Schüco design team and other close partners, a seamless experience has been created connecting films, animations, events, campaigns, showrooms and brand spaces. Behind this is a cross-media design system that can also be further developed over the long term aligned to the company's international structure. Style guides show how the design works in detail and how it can be adapted for different media according to country and target group.

 

The new platform operates in guided and unguided mode and is closely linked to numerous - equally as new - features on the Schüco corporate website. Further expansion stages are due to follow, so stay tuned: www.schueco.de/inow.

 

Facts
    • Project
    • Schüco, Innovation Now 2021
    • Category
    • Virtual
    • Partner Film produktion
    • 27 Kilometer Entertainment GmbH
    • Partner Dashboard
    • Arvato Systems S4M GmbH
read more
  • Communication
  • Schüco
  • Innovation Now 2021
Innovative digital offensive goes live
  • Virtual
  • Schüco 
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Schüco VR
  • Project
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