To round off the visitor experience, the box can be expanded to include additional mobile elements. In keeping with the industrial look of the overall concept, roll-in racks serve as information transporters. Modules, such as packaging crates that have been repurposed into bar tables, allow regional food trucks to dock on to the booth. At Halle an der Saale - the box’s first destination - visitors have already enjoyed the local cult snack “Don't worry be curry.”
This is a concept that has both sustainability and adaptability at its core. In the future, the container will move locations and will even be used for conferences. The flexible concept also has an equally as flexible campaign slogan: “Schöck Unboxed” can easily be adapted to fit another product or event.