The corporate magazine of D’art Design Gruppe
Possibilities of the three-dimensional brand management from experience to pop-up
At trade fairs, brands stage themselves as an experience - this is a long runner among the trends for spatial communication but with a fresh wind sweeping through. Especially at the international top-...
With the „Reebok Experience“, Reebok and Karstadt Sports prove how to do modern area activation without a pop-up store: with authentic micro adventures. The focus is on the athletic challenge, not on ...
Creative omnichannel offers which allow an interchangeable combination of online shopping and conventional shopping and various modes of payment as required are the future of retailing. They don’t mak...