Radar

The corporate magazine of D’art Design Gruppe

Key Issue:

Brand Management

Possibilities of the
three-dimensional
brand management
from experience
to pop-up

  • Article
  • Brand Management
  • Experience
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Adventure Brand

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  • Project
  • Würth
  • Family Store 2016
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Pop-Up Spaces

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  • Showcase
  • Electrolux & AEG
  • Partnership
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Herring with Liquorice

How can you bring the perfect taste to your own home? With perfect ingredients: passion, professionalism and expertise. Electrolux lays the table with all of that; spiced with the passion for current ...

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  • Showcase
  • Henkel Laundry & Home Care 
  • 2015-2017
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You know what you have [experienced] there.

Innovative sales concepts are a little adventure. Like the B2B customer centre of Henkel, the Global Experience Centre (GEC), in which participatory and laboratory areas, immersive and digital knowled...

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  • Showcase
  • Schüco
  • Spatial Communication
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Architects’ Darling

How will people live in the future? How can cities cope with the mega trend of urbanisation? And if we spend 90% of our time inside buildings – how can we live comfortably and sustainably? All of thes...

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