The corporate magazine of D’art Design Gruppe

Key Issue:

Brand Management

Possibilities of the
brand management
from experience
to pop-up

  • Article
  • Brand Management
  • Experience

Adventure Brand

At trade fairs, brands stage themselves as an experience - this is a long runner among the trends for spatial communication but with a fresh wind sweeping through. Especially at the international top-...

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  • Project
  • Reebok
  • CrossFit Experience 2017/2018

Sports Spaces

With the „Reebok Experience“, Reebok and Karstadt Sports prove how to do modern area activation without a pop-up store: with authentic micro adventures. The focus is on the athletic challenge, not on ...

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  • Showcase
  • Electrolux & AEG
  • Partnership

Herring with Liquorice

How can you bring the perfect taste to your own home? With perfect ingredients: passion, professionalism and expertise. Electrolux lays the table with all of that; spiced with the passion for current ...

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  • Showcase
  • Henkel Laundry & Home Care 
  • 2015-2017

You know what you have [experienced] there.

Innovative sales concepts are a little adventure. Like the B2B customer centre of Henkel, the Global Experience Centre (GEC), in which participatory and laboratory areas, immersive and digital knowled...

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  • Showcase
  • Schüco
  • Spatial Communication

Architects’ Darling

How will people live in the future? How can cities cope with the mega trend of urbanisation? And if we spend 90% of our time inside buildings – how can we live comfortably and sustainably? All of thes...

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