SEE A BRIGHTER WAY

Clarity and Reduction
The new trade fair design combines a minimalist aesthetic with high functionality. Thoughtfully crafted zones with clearly structured counters and lounge areas create a space focused on what matters most: encounters between people and brand.

This minimalism is not just reflected in the design but also in the resource-conscious execution. JLL’s commitment to sustainability is vividly expressed through hanging ivy plants integrated into a scaffolding system that serves as the overarching architectural framework. The concept follows other factors and a consistent circulation system:

REDUCE
– No additional flooring: The existing hall floor is utilized to save resources.

– Less transport volume and weight: The reduced construction design significantly minimizes logistics efforts.

REUSE
–  100% reusable furniture and wall elements: Natural wood is used for tables, counters, and custom-built components, designed modularly with simple assembly to ensure longevity.

– Rental system: The scaffolding, lighting technology, displays, kitchen equipment, and plants were all rented for the event.

RECYCLE
– 80 % recyclable components: All custom-made elements of the stand are fully recyclable.

Notably, the only single-use items were branded red safety markers on the scaffolding and floor signage, which ensured orientation and safety.