The technically complex CI manual from Ray Ban | Luxottica served as the basis for research and design of a branded shop display. Striking features include the red bezels in the cross lattice of the wall displays and the furniture in the middle of the room. Both reveal the sophisticated brand world associated with these cult glasses. Together with an impactful media display, a Ray-Ban experience world was created in the smallest of areas. Thanks to the highest of quality benchmarks and a powerful lighting system, the shop fits seamlessly into the luxury department store’s overall architecture.