Functionally driven shops are old news. With the new Gabor store design, Dart is making a spatial statement for the significance of the slow shopping experience. The leading manufacturer of high-quality women’s shoes is emphasising its brand values by focusing on the salesroom as a central meeting place of customer and brand.
The free-standing work table is where the customer and Gabor team meet for consultation – side by side. The turning away from conventional shop counters reduces inhibitions and facilitates a joint research what is also on offer online.
Photo collages on the walls tell stories from the traditional company’s almost seventy years of history. A spacious lounge accentuates Gabor’s hospitality and offers plenty of space for the relaxed brand experience.
The interplay of shapes, materials and colours gives the store a homely atmosphere. Grey concrete and black painted steel meet the warm shades of the shelves and wooden floor combined with a soft carpet.
With the rollout of the spatial, scalable rebranding in 2019, Gabor is modernising its existing shops and opening up new salesrooms.