Yes, we’re [virtually] open

  • Virtual
  • grohe istanbul
  • 2021

GROHE's first virtual showroom

Welcome to Istanbul! This project transports us to GROHE's location on the Bosporus, to spaces that are entirely computer-generated and still manage to make you feel as if you’re actually there.


We adeptly recreated the showroom virtually to scale: The spatial design follows the Interior Design Guidelines that we’ve been developing for GROHE since 2019, with adjustments for regional characteristics and architectural influences associated with Asia Minor. Using detailed renderings, we’ve essentially been able to create an authentic digital twin.


To ensure a correspondingly as authentic visitor experience making a personal appeal plays a deciding factor. This creates a sense of closeness and gives the digital dimension a more dynamic feel. That’s why we proposed using the same customer advisors who worked on the original real-life showroom to welcome visitors once again. These were then involved in creating informative films and animations. Integrated throughout the customer journey at various touchpoints, they subtly reinforce the digital illusion of this all taking place in person.


The digital tour offers end consumers both inspiration and targeted information.  Visitors can see bathroom solutions staged as products within an authentic architectural context. And they can view or compare complete product lines sorted into categories just like they would in a store. Over 400 products can be enlarged and viewed in detail. Pop-up windows display general information and the corresponding detailed product pages are only a click away.


This digital library containing high-resolution rendered GROHE products can be used universally, making the virtual showroom fit for purpose where scalability is concerned. Stay tuned—we are already working on developing more content tailored to the distinct regional differences in additional locations in Europe and Asia.

    • Project
    • GROHE Istanbul 
    • category
    • Virtual
  • Virtual
  • grohe x
  • digital plattform
Virtual virtuoso: GROHE X
  • Virtual
  • Schüco 
  • Fensterbau Frontale 2020
Schüco VR
  • Virtual
  • Schüco
  • Innovation Now 2021
Brand space for innovation